Johannesburg – Easter is an innovation hotspot in the chocolate industry, and companies need to stay ahead of trends to ensure that their products stand out in a highly competitive market. A pooping chicken is one of the on-trend keepsakes brought in by GMPF, the gifting, packaging and food ingredient specialists.
“In this industry it’s essential to be innovative and to be aware of global developments,” said GMPF founder and owner Barbara Queally. “We look internationally for inspiration and whether it’s custom-made tins, unique ceramics, beautiful wooden boxes or chickens that poop quality chocolate, we bring these trends to the local market.”
Queally started GMPF in 1997 under the name Garden Morris, and has built up an extensive global supplier network. This allows GMPF to supply and pack quality hampers and keepsakes for large and small enterprises. Today the company is the gifting, packaging and food ingredient market leader in South Africa, working with some of the biggest local brands including Woolworths.
“South Africa is spot on when it comes to hamper and keepsake trends, and while these are important, it’s equally key to deliver on specific client briefs. We pride ourselves on being able to locate, design and create hampers and keepsakes to meet the unique and sometimes unusual needs of our clients. This is why we have a reliable network of quality local and international suppliers,” said Queally.
GMPF has a wide range of Easter products, but to continue setting the trend in hampers and keepsakes, the company looks ahead at other seasonal products. They have produced a Woolworths Christmas hamper range that includes a star keepsake with LED lights and a musical keepsake with a nativity scene.
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